MedTech Strategist: Portfolia’s FemTech Fund Activates a New Source of Investors

We are thrilled to be featured in MedTech Strategist in their Venture Capital Section on how Portfolia is activating a new source of investors.

“In focusing on underfunded sectors, particularly women’s health, Portfolia does have the opportunity to shape the healthcare landscape for women by helping innovative companies get the funding they need to get to market.“

A Customized 'Learn-By-Investing' Fund

A Customized 'Learn-By-Investing' Fund

Creating a catalyst for change by facilitating the emergence of women, minorities, and millennial investors for a more diverse investing landscape is exactly what Portfolia is seeking to achieve with its seventh fund, FirstStep. Designed for first-time investors with a tailored “learn-by-investing” experience, members are empowered to be as involved or hands-off as they prefer. The customized experience gives these investors the educational development they need, an engagement component similar to being an Angel investor, and the added protection of diversification in a venture fund.

2GO: Health Science, Angels, and Earthly Talent

For context, innovation in the health sciences happens everywhere. Yet, a distinct gap sits before our eyes. Investment firms avoid funding solutions to female health care issues. Run predominantly by men, the firms are ‘uncomfortable’ addressing such issues, even when they are likely to make exceptional returns on their investment.

“…A movement is happening to address this. Bands of women angel investment organizations are floating to help…Among these, Portfolia’s angels are most on a mission."

PR Newswire: Silicon Valley's Portfolia Closes First Women's Health Venture Fund

We are beyond excited by the huge growth that Portfolia has had this year and we are deeply grateful for the groundswell of dynamo women who see Portfolia as the answer, the action step and the smartest way to back the companies, the products, and the world they believe in! #FemTech #InvestTogether #MarketMakers. Read the full article here.

For more information on how you can make markets by investing in the companies, products and solutions you believe in, sign up to attend one our upcoming FirstStep introductory calls or simply begin by signing up here.

Zooming in on Femtech: why investing in women’s health is a smart move.

Portfolia recently launched its sixth fund, which targets the Femtech space: female products and services that focus on improving women's health and wellness. These include smart breast pumps, health and wellness, vaginal rejuvenation and fertility-tracking devices. “From the very beginning, when we built Portfolia, it was all about activating women investors around the companies we want in the marketplace,” says Portfolia founder and CEO, Trish Costello. “We initially launched an active aging fund and found solutions to menopause, bladder control, and pelvic health. We started seeing all these opportunities that had little to do with old age and a lot to do with women’s health specifically.” And so Portfolia created the first Femtech fund in the nation to address this need, drawing on the expertise of doctors, scientists and healthcare investors to source deals and vet startups. Current investments include Joylux, a vaginal rejuvenation device; Madorra, a non-hormonal treatment to address vaginal dryness; and Sandstone Diagnostics, a fertility-tracking company.

Know Your Markets, Make Your Markets

Portfolia backed UnaliWear's Kanega Smartwatch Helps Elders Stay Independent

Featured in PC Magazine,  Jean Anne Booth shares the inspiration of the company...failing to find a fashionable tracker for her aging mother, she simply made one herself.  The Kanega watch  uses “medical alerts and operator call-back for falls panic and dementia-related confusion; and GPS for getting people home safely via jovial, step-by-step instructions.” This is a perfect example of women intimately knowing their markets, seeing a business opportunity and taking matters into their own hands to develop a winning solution.  Learn more about Unaliwear and their watch here

For more information on how you can make markets by investing in the companies, products and solutions you believe in, sign up to attend one our upcoming FemTech introductory calls or simply begin by signing into our platform today. 

The Power of Women Investing in Women

As many of you know, Portfolia believes the best way to support female entrepreneurs is to get more women investing in them. We’ve designed a smart venture investing platform to do just that.  We are not the only ones who think this.

Take a recent Globe & Mail article "Venture capital firms have a gender problem. Here’s how to fix it" by Michelle McBane, senior investment director at MaRS Investment Accelerator Fund, managing director of StandUp Ventures and Portfolia partner and thought leader. Michelle says, "We have to invest in female entrepreneurs. When female founders exit, many of them will recycle their capital and expertise back into the startup ecosystem." She adds,  "Investing in women entrepreneurs isn’t just the right thing to do, it’s also the smart thing to do." Much of what Michelle highlighted as a featured panelist at our recent "Market Makers" event in Toronto, Canada is covered in this article. Read more here.

Take action: As we opened our 6th venture fund, The Portfolia FemTech Fund, legislation changed allowing us to increase the number of investors in our funds from 99 to 249. This means more people investing in entrepreneurial companies, with the potential to make a much greater impact in our markets, while realizing uncommon returns. Join us!

Learn more about joining the FemTech Fund

Attend an upcoming webinar

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Trak: Fertility Challenges Impact Everyone


"'The chance of getting pregnant in a single month is only about 20 percent in a healthy couple,’ says Dr. Jennifer Conti, clinical assistant professor of obstetrics and gynecology at Stanford University School of Medicine. ‘Even when they're doing everything right.’ ’Infertility is often seen as a woman's problem,’ says Dr. Michael Eisenberg, associate professor of urology at Stanford University. ‘But only about one- third of infertility cases are women, 30 percent are men and 30 percent of the time it's both.’”

Portfolia backed company Trak is directly addressing this problem through their male fertility test. To learn more about Trak’s fertility test check out this article and sign up for our next FemTech call to learn about innovative fertility technology:

Forbes: You, Too, Can Invest Like Melinda Gates


"Melinda Gates has been making headlines by investing in female-founded venture capital firms. She’s addressing the lack of money for female founders by putting her money where her mouth isIf you’re an accredited investor, you can, too.

Venture funds with women as decision-making partners are far more likely to invest in women-led companies, and businesses founded by women delivered higher revenue — more than twice as much per dollar invested — than those founded by men, making women-owned companies better investments for financial backersPortfolia funds provide diversification and have six noteworthy features...." 

Read on to find out what our secret sauce is and how you too can invest smartly (like Melinda Gates). 

Minding the Gap


As Kristin Nielsen shared in Broadsheet "Recent Bloomberg analysis of the latest stats about female founders makes it clear that, when it comes to women and VC money, not much has changed: Only 12 of the 250 largest venture capital deals in Q1 of this year went to female founders and all-women founder teams (up from nine in 2015)."

At Portfolia Funds, a small female-led venture investing firm, we passionately believe that one of the most potent ways to mitigate gender bias is to invest in gender-balanced entrepreneurial companies who are bringing products that women want and need to the marketplace. We also believe that underserved markets present the most significant opportunity for returns - FemTech allows us to both improve the quality of life for women by backing entrepreneurs in Women’s Health, and to provide a more robust opportunity for returns.

Forbes: How Women Angels Are Good For Innovation And The Economy

The reality is that men all too often invest in entrepreneurs that look just like them. And why is that important? Because women see market opportunities that men pass by. To open up new markets, bring out new products and get strong companies off the ground, we need more women...

Silicon Valley Business Journal: Silicon Valley's Portfolia Launches Nation's First FemTech Fund

Portfolia Funds, innovative venture investing platform, just announced the launch of its sixth fund. The Portfolia FemTech Fund will invest exclusively in emerging technologies, products and services focused on improving women's health and wellness.

Frost and Sullivan recently published a report stating that FemTech will be a $50 billion market by 2025. Spurred on by rapid innovation in the health space, a positive regulatory environment and the fact that women now control 80% of healthcare decisions in the U.S. household, FemTech is predicted to be the next big disruptor in the global healthcare market. While the benefits of FemTech are widely recognized, the market is still at an early stage.

Inc.: 7 Signs That the Investment Landscape for Women Is Finally Changing

Portfolia, which was founded to help women learn to become angel investors, announced its first exit, OtoSense, in May. It returned more than 2x to investors, but the investment is just two years old. OtoSense applies artificial intelligence to the analysis of sound. It has applications in home health care -- is that a baby crying or just someone yelling? -- but also in manufacturing, where it can help determine if a machine needs some type of repair or upkeep.

Each of Portfolia's funds concentrates on a specific sector, and can accommodate a maximum of 99 investors. They invest in "areas where we know women are the buyers, even within corporate," says Trish Costello, the founder of Portfolia, which she says "almost always" backs gender-balanced teams.

Portfolia Investing 101: How We Evaluate Companies

People often ask us how to evaluate the companies that we come across. Below are the categories we use to evaluate incoming companies, or opportunities, for potential investment. If you know of any early-stage companies that meet these qualities (or have friends that do), send them our way via our referral page. For a deeper dive, sign up to join us on our investment platform. Happy deal hunting!

How 4Degrees Embraces Artificial Intelligence for Relationship Management

One of our favorite questions to ask of our entrepreneurial start-ups is “Why Now?

Portfolia-backed company, 4Degrees, which just secured additional funding (Congrats!), uses artificial intelligence (AI) to improve your competitive advantage when managing professional relationships. Given that Steve Levine from Axios just reported that a recent McKinsey report shows early AI adopters may gain an “insurmountable advantage” and that “companies failing to quickly embrace AI to improve growth, risk falling further and further behind” we think that’s a good idea -- and a timely one at that.

Take the Lead: Feeling Good About Funding Women’s Health: CEO’s FemTech Goals

If Trish Costello, CEO of Portfolia since 2014, has her way, there will be no financial cliff where founders of tech startups catering to women and girls can fall to their financial ruin.

Her goal is specific and clear: 100,000 women to invest in Portfolia funds in five years. The recently launched FemTech Fund will invest directly or indirectly in equity-related securities of early-stage companies in the U.S. FemTech marketplace.  Costello’s latest push is healthcare-related companies.

The goal there is to raise a minimum of $500,000 and a maximum of $3 million to invest in institutional systems and services that enable or support the health of women and girls.

Fast Company: Portfolia-Backed JoyLux and the $50B FemTech Space

Collette Courtion, Founder and CEO of Portfolia-backed FemTech company JoyLux, shares how they're redefining women's sexual wellness in Fast Company's This Vaginal Device Pomises to Fix Women's Sex Lives. "Women are becoming far much more empowered to embrace their health in all parts of their life,” says Courtion. Joylux found that 50% of respondents reported bladder leakage issues, and when asked if they were interested in a home solution, a whopping 95% answered yes. “That tells me that it’s an underserved market,” says Courtion.

While Femtech is predicted to be a $50B industry by 2025, only 1.4% of venture capital is invested in it. Sign up to learn more about our open FemTech Fund