Head of Marketing

Job Description

About Portfolia:

Portfolia is an investor-backed FinTech company, activating the most powerful network of women investors in the world, now in 46 states and 18 countries. We intend to be the global brand for women and investing.

We are a highly focused, high-velocity team, committed to mutual development, transparency and growth. Not the typical Silicon Valley start-up, you must be comfortable working with a team of smart and aggressive women leaders as well as men, who will always find a resourceful and creative way to exceed our goals.

We believe that when women back the innovations and teams they want in the marketplace, we create wealth and opportunity as well as build a better, more productive and prosperous world.

About the Opportunity

We’re seeking an exceptional revenue-focused consumer marketing leader with a demonstrated track record of success in high growth environments.  You will join our executive team, reporting to the CEO, and working closely with Sales and Product to unleash our message globally and create a robust pipeline of prospective members as we scale the premier global investing brand for women.

In partnership with sales leadership, you will drive new customer acquisition, and revenue growth while strategically growing the organization. It includes aggressive top and mid-funnel demand generation, activating global referral networks, engaging opinion leaders and closing key partnerships.

This role is performance focused, melding analytical execution with an understanding of branding and storytelling.  The successful candidate will establish a results-based operation while building scalable marketing processes & programs, capitalizing on your entrepreneurial drive and deep connection to the consumer sector.

 

Role & Responsibilities

  • Oversee implementation of integrated go-to-market plans to drive growth focused on its 5M affluent women target market

  • Multi-channel responsibilities: referrals, partnerships, affiliates, paid social, SEO, display, promotions, and email

  • Build a high-volume lead engine that scales our business to the next level through leadership, innovation, and world-class execution and impact

  • Own analytics of the full funnel experience including testing, insights, attribution and technology support

  • Determine relevant KPIs and measure ongoing lift from campaigns; use analytical resources to prioritize and optimize marketing efforts

  • Gather actionable customer insights to drive future marketing strategies and product innovation, and activate prospective customers through the platform

  • Oversee robust national and global public relations coverage and speaking engagements

  • Develop and oversee creative and resourceful member referral programs                          

  • Oversee partnership opportunities, including national organizations, corporate, brand partnerships, channels partnerships and more

  • Manage launch of product lines in new asset classes

Skills & Qualifications

  • 5+ years performance-driven consumer marketing experience in fast-growth companies

  • Knowledge and experience in industries catering to affluent women, especially in new products that require market education and new adoption.

  • A proven track record of growing pipeline and revenue, through relentless creativity and testing.

  • Experience in developing and leading successful Demand Generation strategies

  • Expertise in unleashing referral networks and organic growth.

  • Quantitative Focus - experience with growth, ROI metrics, yield analytics

  • Experience creating and managing streamlined budgets that support measurably impactful work

  • Excellent communicator with an ability to work cross functionally and share big ideas through stories with a consistent voice

  • Highly entrepreneurial with experience growing a small marketing team

  • Hands on, execution-oriented leader who can balance strategy and execution

Location

Company HQ in the San Francisco bay area. Open to other metropolitan locations for the right candidate. We offer competitive salaries and benefits and flexible holidays and working arrangements.

Compensation

$175k – $200k, plus performance bonuses and equity

Benefits

  • Competitive Salary and Stock Options

  • Liberal Paid Time Off

  • Healthcare, Vision, & Dental with employee contribution

  • Life Insurance and Long Term Disability Coverage

  • 401K

  • Candidates must be authorized to work in the US

  • Maternity/Paternity Leave

  • Continued Learning and Growth Opportunities

Apply at “joinus@portfolia.com” with the subject line “Application: Head of Marketing”