FoodHealth

FoodHealth is a technology company that helps people and retailers understand how healthy food choices really are. For shoppers, it uses a simple 1-100 FoodHealth Score to rate grocery items, suggest healthier swaps, and track progress while shopping online. For retailers and brands, FoodHealth provides data and insights that show how healthier products drive sales, loyalty, and category growth.

Investment Details

Portfolia Fund

Funding Round

Seed

Milestones

Funded in 2018, 2024 and 2025

About the Founder

Samantha Citro Alexander

Samantha Citro Alexander is the co-founder of FoodHealth (formerly Bitewell), bringing her background in beauty marketing to the food space to improve transparency. Inspired by her own health journey, she focuses on simplifying healthy eating through data-driven nutrition insights.

Real Investors. Real Outcomes.

“I have learned so much about leadership, financial well-being, and the power of connection from the amazing community of women at Portfolia.”

Peggy Northrop

CEO of Watermark and Former Editor-in-Chief of More Magazine, Connecticut

“I love the concept of being able to invest and collaborate with others, mitigating my own risk by investing in a portfolio. It lets me see more deals in the pipeline.”

Chantell Preston

Healthcare Executive, Houston, TX

“I joined because I was excited that the model was more like a mutual fund and offered exposure to so many companies and opportunities to further learning.”

Namrita Kapur

Fellow, Yale School of Management, Boston, MA