Attn Grace

Attn: Grace designs high-performing, sustainably sourced incontinence care products for women, using plant-based, skin-safe materials to provide discreet, comfortable protection from bladder leaks. The female-founded, Certified B Corp aims to improve health, confidence, and quality of life while reducing environmental impact.

Investment Details

Portfolia Fund

Funding Round

Seed

Milestones

Funded in 2022 and 2023

About the Founder

Alexandra Fennell

Alexandra Fennell is the co-founder and co-CEO of Attn: Grace, the first sustainable wellness brand created specifically for women as they age. With a BA in English from Washington and Lee University and a JD from Boston University School of Law, Alexandra brings deep experience building and leading teams from her career as a former partner litigating complex patent cases. She leads Attn: Grace’s growth strategy, marketing, communications, and culture, and is driven by a mission to disrupt how women experience aging through representation, inclusion, empowerment, and thoughtfully designed products that restore dignity and choice.

Real Investors. Real Outcomes.

“I have learned so much about leadership, financial well-being, and the power of connection from the amazing community of women at Portfolia.”

Peggy Northrop

CEO of Watermark and Former Editor-in-Chief of More Magazine, Connecticut

“I love the concept of being able to invest and collaborate with others, mitigating my own risk by investing in a portfolio. It lets me see more deals in the pipeline.”

Chantell Preston

Healthcare Executive, Houston, TX

“I joined because I was excited that the model was more like a mutual fund and offered exposure to so many companies and opportunities to further learning.”

Namrita Kapur

Fellow, Yale School of Management, Boston, MA

“I have learned so much about leadership, financial well-being, and the power of connection from the amazing community of women at Portfolia.”

Peggy Northrop

CEO of Watermark and Former Editor-in-Chief of More Magazine, Connecticut

“I love the concept of being able to invest and collaborate with others, mitigating my own risk by investing in a portfolio. It lets me see more deals in the pipeline.”

Chantell Preston

Healthcare Executive, Houston, TX

“I joined because I was excited that the model was more like a mutual fund and offered exposure to so many companies and opportunities to further learning.”

Namrita Kapur

Fellow, Yale School of Management, Boston, MA

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