STAT News: One health care startup at a time, this venture capitalist wants to harness the investing power of women

 
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Founder and CEO, Trish Costello, was recently featured in STAT News on her experiences in the male dominated venture capitalist industry and how Portfolia’s redesigned investment platform is activating women’s capital for impact and returns.

“And what I realized is that if we really want to change venture capital, if we really want to enhance the kind of companies that get funded, and if women want specific companies in the world that address their needs, the only way to do that is for women to become the investors,” Costello said.

“Even though I put some of the top women venture capitalists in the business, we didn’t really move the needle. And we still haven’t moved the needle in venture. And what I realized is that if we really want to change venture capital, if we really want to enhance the kind of companies that get funded, and if women want specific companies in the world that address their needs, the only way to do that is for women to become the investors,” Costello said.

“[Women] buy health care and services and products for themselves, their children, their husbands, their sons. … It really doesn’t matter if it’s male or a male or female problem. Women are usually the buyers,” Costello said.

Read the full article here.

Forbes: How San Francisco Ousted New York as the #1 City for Female Founders

 
 

Founder and CEO, Trish Costello, was recently featured in Forbes on how the Bay Area has topped New York as the number one city for female founders launching, growing, and scaling companies.

“‘We are at the top of a cycle though and this is when women traditionally have access to more dollars.’ Trish Costello, founder and CEO at Portfolia

‘We'll have better investments, stronger companies, higher returns, and more significant market solutions when women make up 50% of venture capitalists, angels, and limited partners,’ said Costello.”

You can read the full article here.

Mergers & Acquisitions: Exponent Exchange brings together 200 female dealmakers for second annual event

 
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Trish Costello, Portfolia Founder and CEO, attended the 2019 Exponent Exchange in New York City. Costello spoke on a panel with other women industry leaders about women-led funds. Tarkazikis covers the key takeaways from this year's event.

“Trish Costello, founder and CEO of Portfolia, built a business with exactly this in mind. Portfolia is a dealmaking process for women and entrepreneurs that allows investors to help call the shots on companies and products they’d like to see enter the marketplace.

‘We have to take venture capital, shake it all up, turn it upside down, and create models that work for women. And by the way, we own half the wealth in the United States,’ said Costello. ‘For the first time ever in recorded history, we are powerful if we choose to use it. So let's do that — let’s use our financial power to get the companies we want.’”

You can also read the full article here.

OBSERVE The Odgers Berndtson Global Magazine: Investment Goes Along with Empowerment

 
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Portfolia Founder and CEO, Trish Costello, was recently featured in The Odgers Berndtson Global Magazine on how the digital world is providing more and better opportunities for women to invest.

‘Unfortunately women-led or female-focused startups tend to be undercapitalized, which inhibits growth. Other companies swoop in, often male-led and typically better-funded, pick up their great ideas and take over the market,’ adds Trish Costello, CEO of Portfolia, an entrepreneurial investing platform designed for women.


You can also read the full article here.

Forbes: Meet the Women Investors Supporting Early Women's Health Innovators

 
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"Trish Costello, Portfolia, Making A Bet On Women’s Health The Portfolia FemTech Fund focuses on emerging technologies, products and services improving women’s health throughout their lives. Portfolia is making strategic investments in high-potential opportunities that are both profitable and increase women’s wellbeing.

Trish Costello, CEO of Portfolia, is incredibly motivated to make a difference in this field: “It’s a huge market (50B dollar) with many gaps and unmet needs. It’s a great opportunity to make money, and very few VCs are investing. Also, I want to invest in what I understand from my experience and that I know will improve my life and that of other women.”

Costello finds the menopause, pregnancy and childbirth spaces very interesting, as well as specific healthcare areas where women are impacted differently such as heart disease or pain management, and tends to stay away from the heavily invested areas, such as period tracking apps, most of which originally were founded and run by men.

Women are dying during labor, we have incredibly high C-section rates. There are huge opportunities for innovation addressing early detection of pre-clampsia, avoiding stress and postpartum depression, among other issues. In menopause, I’m excited about companies tackling everything from bladder issues to vaginal rejuvenation,” says Costello.

Costello insists that the biggest problem for femtech founders is that 94% of active capital is controlled by men: “They don’t always connect to the issues, and knowing the field is key as an investor. We need more women investors. As a founder, you should know the financial model behind your solution, find the right advisors, and approach investors with a track record in the space -don’t waste time with those that never invested in women or the space.”

The modern VC industry was developed at a time when women couldn’t even take out loans on their own. Portfolia is deconstructing how it works and defining what it could look like if it was designed today."

"For more information on how you can make markets by investing in the companies, products and solutions you believe in, sign up to attend one our upcoming FirstStep introductory calls or simply begin by signing up here. "

You can also read the full article here.

xconomy: To Help Boost Female-led Startups, More Women Join Investor Ranks

 
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Portfolia was recently featured in an article by xconomy on how women are taking matters into own hands to leverage their capital and networks to back the products and entrepreneurial teams that they want in their marketplace.

Xconomy notes "Costello founded Portfolia six years ago, after 17 years at the Ewing Marion Kauffman Foundation, where she founded its well-known Fellows program. “We’re deconstructing how venture capital works,” she says, noting that the modern VC industry was developed at a time when women couldn’t even take out loans on their own. “If we could organize it today, what would it look like?”

Portfolia operates like a micro-VC and has six funds; examples include “femtech” and active aging. Women can choose a fund to join with a minimum $10,000 check to invest. While more experienced women investors run the funds, the other investors are encouraged to actively participate in pitches and investment discussions."

For more information on how you can make markets by investing in the companies, products and solutions you believe in, sign up to attend one our upcoming FirstStep introductory calls or simply begin by signing up here.

You can also read the full article here.

Portfolia in Allure

 
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"‪Thank you Allure Magazine for featuring Portfolia in your #femtech article. “The truth is the vast majority of investors, even in healthcare are men,” says Trish Costello, CEO and founder of Portfolia." We are here to change that!! The more women investors we can activate, the more women’s health solutions will make their way to the marketplace.

For more information on how you can make markets by investing in the companies, products and solutions you believe in, sign up to attend one our upcoming FirstStep introductory calls or simply begin by signing up here.