Digital Marketing Manager

Description

We are seeking an enthusiastic, self-motivated, experienced Digital/Social Media Marketing Manager with strong attention to detail and exceptional work ethic to join our team.  In addition to creation and implementation of digital marketing initiatives, optimizing conversion rate and customer engagement via social media, web and other digital channels is critical. You must be flexible and be able to work in a fast-growth, fast-paced entrepreneurial company environment where change is constantly happening.


About Portfolia

We create unique investing products, providing an engaging experience with competitive returns and market impact. 

Portfolia intends to educate 100,000 new entrepreneurial investors by 2022 and create a multi-billion dollar global network of engaged investors. When we invest in companies we believe in and work together for their success, we create the world we want. 

We are a work-hard, play-hard fast-scaling team, yet family friendly and committed to mutual support and respect.  Not a typical start-up, you must be comfortable working with lots and lots of women.


Key Responsibilities

  • Lead or assist with the implementation of digital marketing initiatives, report on the results, and make or suggest improvements

  • Assist with digital communication efforts such as email and social outreach

  • Help organize and participate in outreach and community events

  • Maintain a consistent brand voice across all social properties

  • Have a passionate interest and ear for listening within all social communities to identify content gaps or negative sentiment and preemptively address 

  • Create and deliver weekly social/digital results report for management review

  •  Work with marketing team to help manage lead generation campaign activities and optimize campaign performance through testing and segmentation

  • Edit images and short videos with a brand and campaign feel for YouTube /LinkedIn/Facebook/Instagram/Twitter

  • Create and develop a variety of campaigns on the same platforms

  • Website management including written and digital content, redesign as needed, SEO development and tracking analytics

  • Run and maintain social media channels (LinkedIn, Facebook, Twitter, Instagram, etc.) with scheduled posts and updates

  • Responsible for assisting in creating and managing Ad campaigns

  • Track incoming leads/prospects and adjust marketing campaigns accordingly

  • Self-motivation and the ability to learn quickly are essential. 

  • Must be a decisive, action-oriented individual with an entrepreneurial drive.

  • Coach others on current digital marketing social media skills


Required Skills/Qualities

  • Creative problem solver

  • Excellent written communication / interpersonal skills and ability to collaborate

  • Demonstrable ability to multi-task, juggle multiple oftentimes conflicting priorities and adhere to deadlines

  • Well-organized with a data-driven approach

  • Ability to work independently

  • Use good judgment/common sense

  • Strong leadership and problem-solving skills

  • Passionate about driving success

  • Has successfully generated leads through internet marketing, including Instagram Ads, LinkedIn Ads, Facebook Ads and web traffic

  • REQUIRED 2+ years (MINIMUM) Facebook Advertising campaign management experience using AdManager or equivalent 3rd party ad tool.

  • REQUIRED: A working understanding of Google Tag Manager, URL strings, Facebook Pixels, Feeds, Mobile Optimization


Education and Experience

  • Proven experience in digital marketing/social media management (2+ years)

  • Excellent knowledge of marketing computer software and online applications (CRM tools, Online analytics, Google Adwords etc.)

  • Social Media: 2 years (Preferred)

  • Marketing: 2 years (Preferred)

  • Basic SquareSpace and graphic design capabilities 


Job Type:
Full-time, may work remotely after training in person at HQ M-F

Job Type: Full-time


To apply, email a resume and cover letter to heidi@portfolia.com with the subject line “Digital/Social Media Marketing Manager.” In your email, please indicate salary requirements.