FirstStep Fund

Forbes: Meet the Women Investors Supporting Early Women's Health Innovators

Trish Costello, Portfolia, Making A Bet On Women’s Health The Portfolia FemTech Fund focuses on emerging technologies, products and services improving women’s health throughout their lives. Portfolia is making strategic investments in high-potential opportunities that are both profitable and increase women’s wellbeing.

Costello insists that the biggest problem for femtech founders is that 94% of active capital is controlled by men: “They don’t always connect to the issues, and knowing the field is key as an investor. We need more women investors. As a founder, you should know the financial model behind your solution, find the right advisors, and approach investors with a track record in the space -don’t waste time with those that never invested in women or the space.”

xconomy: To Help Boost Female-led Startups, More Women Join Investor Ranks

Portfolia was recently featured in an article by xconomy on how women are building their own networks to challenge status quo in the tech industry and also invest in more women led startups.

Xconomy notes "Costello founded Portfolia six years ago, after 17 years at the Ewing Marion Kauffman Foundation, where she founded its well-known Fellows program. “We’re deconstructing how venture capital works,” she says, noting that the modern VC industry was developed at a time when women couldn’t even take out loans on their own. “If we could organize it today, what would it look like?”

First Step Venture Partner Angela Jackson in Portland Tribune

Investment fund Portfolia announced it has added Angela Jackson of the Portland Seed Fund as a venture partner for its new fund called the FirstStep Fund.

Jackson will continue working with the Portland Seed Fund but will bring her expertise, along with four other partners spread across the country, to finding startups with a female angle: companies either founded or run by women or producing a product or service of particular interest to women.

Forbes: How To Avoid The Three Worst Blunders Entrepreneurs Make In Pitching Investors

We are pleased to be included in a roundup of investing solutions that allow you to invest in opportunities that align with your values. According to Women 2.0, you can achieve social impact and financial returns by taking advantage of investment models that help you support the companies you want to see in your marketplace.

Funding for Woman-Led Companies Stalls in 2018

According to Fortune, funding for female founders stalled at 2.2% of VC dollars in 2018. They report that “all female founders put together received $10 billion less in funding than one e-cigarette company, Juul, took in by itself.”

According to reports by Pitchbook and All Raise, while the percentage of VC deals going to female founders has increased, the “bulk of large dollars are going to male-only founders,” with the 10 biggest deals of 2018 going to companies with male founders. The average deal size for a woman-led company was $5.9 million, a stark contrast to the $17.3 million average deal size for men.

Until we activate more female investors, this will not change.

Women 2.0 Says Portfolia Easily Allows You to Invest in Line with Your Personal Values

We are pleased to be included in a roundup of investing solutions that allow you to invest in opportunities that align with your values. According to Women 2.0, you can achieve social impact and financial returns by taking advantage of investment models that help you support the companies you want to see in your marketplace.

A Customized 'Learn-By-Investing' Fund

A Customized 'Learn-By-Investing' Fund

Creating a catalyst for change by facilitating the emergence of women, minorities, and millennial investors for a more diverse investing landscape is exactly what Portfolia is seeking to achieve with its seventh fund, FirstStep. Designed for first-time investors with a tailored “learn-by-investing” experience, members are empowered to be as involved or hands-off as they prefer. The customized experience gives these investors the educational development they need, an engagement component similar to being an Angel investor, and the added protection of diversification in a venture fund.