Know Your Markets, Make Your Markets

Portfolia backed UnaliWear's Kanega Smartwatch Helps Elders Stay Independent

Featured in PC Magazine,  Jean Anne Booth shares the inspiration of the company...failing to find a fashionable tracker for her aging mother, she simply made one herself.  The Kanega watch  uses “medical alerts and operator call-back for falls panic and dementia-related confusion; and GPS for getting people home safely via jovial, step-by-step instructions.” This is a perfect example of women intimately knowing their markets, seeing a business opportunity and taking matters into their own hands to develop a winning solution.  Learn more about Unaliwear and their watch here

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