First Step Venture Partner Angela Jackson in Portland Tribune

Investment fund Portfolia announced it has added Angela Jackson of the Portland Seed Fund as a venture partner for its new fund called the FirstStep Fund.

Jackson will continue working with the Portland Seed Fund but will bring her expertise, along with four other partners spread across the country, to finding startups with a female angle: companies either founded or run by women or producing a product or service of particular interest to women.

Portfolia backed SellHound is addressing an untapped 20B Re-use market

What's our winning formula for investing in teams like SellHound who is addressing a 20B market with their disruptive resale app? Portfolia invests in capital efficient companies, with gender balanced teams in areas where women make markets. A huge congratulations to SellHound on launching the world's first secondhand marketplace search engine and making re-use more mainstream. We are proud to be part of your growth and look forward to sharing your product with our amazing network of market makers.

Read more about SellHound http://bit.ly/2VVIQ8c

Learn more about how you can invest in these best-in-class companies with a low $10K minimum email our investor relations team

Forbes: How To Avoid The Three Worst Blunders Entrepreneurs Make In Pitching Investors

We are pleased to be included in a roundup of investing solutions that allow you to invest in opportunities that align with your values. According to Women 2.0, you can achieve social impact and financial returns by taking advantage of investment models that help you support the companies you want to see in your marketplace.

Funding for Woman-Led Companies Stalls in 2018

According to Fortune, funding for female founders stalled at 2.2% of VC dollars in 2018. They report that “all female founders put together received $10 billion less in funding than one e-cigarette company, Juul, took in by itself.”

According to reports by Pitchbook and All Raise, while the percentage of VC deals going to female founders has increased, the “bulk of large dollars are going to male-only founders,” with the 10 biggest deals of 2018 going to companies with male founders. The average deal size for a woman-led company was $5.9 million, a stark contrast to the $17.3 million average deal size for men.

Until we activate more female investors, this will not change.

Women 2.0 Says Portfolia Easily Allows You to Invest in Line with Your Personal Values

We are pleased to be included in a roundup of investing solutions that allow you to invest in opportunities that align with your values. According to Women 2.0, you can achieve social impact and financial returns by taking advantage of investment models that help you support the companies you want to see in your marketplace.

Using Your IRA to Invest in Portfolia Funds

Using Your IRA to Invest in Portfolia Funds

As a Portfolia Investor, you already target high-growth segments typically undervalued and overlooked by traditional investing approaches. With a self-directed IRA, you can take maximize your IRA by personally choosing the best investments for your retirement account.

According to Nerdwallet, “the two main reasons investors take on the risks of self-directed IRAs are to seek higher returns and greater diversification.”

MedTech Strategist: Portfolia’s FemTech Fund Activates a New Source of Investors

We are thrilled to be featured in MedTech Strategist in their Venture Capital Section on how Portfolia is activating a new source of investors.

“In focusing on underfunded sectors, particularly women’s health, Portfolia does have the opportunity to shape the healthcare landscape for women by helping innovative companies get the funding they need to get to market.“

A Customized 'Learn-By-Investing' Fund

A Customized 'Learn-By-Investing' Fund

Creating a catalyst for change by facilitating the emergence of women, minorities, and millennial investors for a more diverse investing landscape is exactly what Portfolia is seeking to achieve with its seventh fund, FirstStep. Designed for first-time investors with a tailored “learn-by-investing” experience, members are empowered to be as involved or hands-off as they prefer. The customized experience gives these investors the educational development they need, an engagement component similar to being an Angel investor, and the added protection of diversification in a venture fund.

2GO: Health Science, Angels, and Earthly Talent

For context, innovation in the health sciences happens everywhere. Yet, a distinct gap sits before our eyes. Investment firms avoid funding solutions to female health care issues. Run predominantly by men, the firms are ‘uncomfortable’ addressing such issues, even when they are likely to make exceptional returns on their investment.

“…A movement is happening to address this. Bands of women angel investment organizations are floating to help…Among these, Portfolia’s angels are most on a mission."

PR Newswire: Silicon Valley's Portfolia Closes First Women's Health Venture Fund

We are beyond excited by the huge growth that Portfolia has had this year and we are deeply grateful for the groundswell of dynamo women who see Portfolia as the answer, the action step and the smartest way to back the companies, the products, and the world they believe in! #FemTech #InvestTogether #MarketMakers. Read the full article here.

For more information on how you can make markets by investing in the companies, products and solutions you believe in, sign up to attend one our upcoming FirstStep introductory calls or simply begin by signing up here.

Zooming in on Femtech: why investing in women’s health is a smart move.

Portfolia recently launched its sixth fund, which targets the Femtech space: female products and services that focus on improving women's health and wellness. These include smart breast pumps, health and wellness, vaginal rejuvenation and fertility-tracking devices. “From the very beginning, when we built Portfolia, it was all about activating women investors around the companies we want in the marketplace,” says Portfolia founder and CEO, Trish Costello. “We initially launched an active aging fund and found solutions to menopause, bladder control, and pelvic health. We started seeing all these opportunities that had little to do with old age and a lot to do with women’s health specifically.” And so Portfolia created the first Femtech fund in the nation to address this need, drawing on the expertise of doctors, scientists and healthcare investors to source deals and vet startups. Current investments include Joylux, a vaginal rejuvenation device; Madorra, a non-hormonal treatment to address vaginal dryness; and Sandstone Diagnostics, a fertility-tracking company.

Know Your Markets, Make Your Markets

Portfolia backed UnaliWear's Kanega Smartwatch Helps Elders Stay Independent

Featured in PC Magazine,  Jean Anne Booth shares the inspiration of the company...failing to find a fashionable tracker for her aging mother, she simply made one herself.  The Kanega watch  uses “medical alerts and operator call-back for falls panic and dementia-related confusion; and GPS for getting people home safely via jovial, step-by-step instructions.” This is a perfect example of women intimately knowing their markets, seeing a business opportunity and taking matters into their own hands to develop a winning solution.  Learn more about Unaliwear and their watch here https://bit.ly/2L1STU8

For more information on how you can make markets by investing in the companies, products and solutions you believe in, sign up to attend one our upcoming FemTech introductory calls or simply begin by signing into our platform today. 

The Power of Women Investing in Women

As many of you know, Portfolia believes the best way to support female entrepreneurs is to get more women investing in them. We’ve designed a smart venture investing platform to do just that.  We are not the only ones who think this.

Take a recent Globe & Mail article "Venture capital firms have a gender problem. Here’s how to fix it" by Michelle McBane, senior investment director at MaRS Investment Accelerator Fund, managing director of StandUp Ventures and Portfolia partner and thought leader. Michelle says, "We have to invest in female entrepreneurs. When female founders exit, many of them will recycle their capital and expertise back into the startup ecosystem." She adds,  "Investing in women entrepreneurs isn’t just the right thing to do, it’s also the smart thing to do." Much of what Michelle highlighted as a featured panelist at our recent "Market Makers" event in Toronto, Canada is covered in this article. Read more here.

Take action: As we opened our 6th venture fund, The Portfolia FemTech Fund, legislation changed allowing us to increase the number of investors in our funds from 99 to 249. This means more people investing in entrepreneurial companies, with the potential to make a much greater impact in our markets, while realizing uncommon returns. Join us!

Learn more about joining the FemTech Fund

Attend an upcoming webinar

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Trak: Fertility Challenges Impact Everyone

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"'The chance of getting pregnant in a single month is only about 20 percent in a healthy couple,’ says Dr. Jennifer Conti, clinical assistant professor of obstetrics and gynecology at Stanford University School of Medicine. ‘Even when they're doing everything right.’ ’Infertility is often seen as a woman's problem,’ says Dr. Michael Eisenberg, associate professor of urology at Stanford University. ‘But only about one- third of infertility cases are women, 30 percent are men and 30 percent of the time it's both.’”

Portfolia backed company Trak is directly addressing this problem through their male fertility test. To learn more about Trak’s fertility test check out this article and sign up for our next FemTech call to learn about innovative fertility technology: https://bit.ly/2Mt9d0x

Forbes: You, Too, Can Invest Like Melinda Gates

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"Melinda Gates has been making headlines by investing in female-founded venture capital firms. She’s addressing the lack of money for female founders by putting her money where her mouth isIf you’re an accredited investor, you can, too.

Venture funds with women as decision-making partners are far more likely to invest in women-led companies, and businesses founded by women delivered higher revenue — more than twice as much per dollar invested — than those founded by men, making women-owned companies better investments for financial backersPortfolia funds provide diversification and have six noteworthy features...." 

Read on to find out what our secret sauce is and how you too can invest smartly (like Melinda Gates). 

Minding the Gap

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As Kristin Nielsen shared in Broadsheet "Recent Bloomberg analysis of the latest stats about female founders makes it clear that, when it comes to women and VC money, not much has changed: Only 12 of the 250 largest venture capital deals in Q1 of this year went to female founders and all-women founder teams (up from nine in 2015)."

At Portfolia Funds, a small female-led venture investing firm, we passionately believe that one of the most potent ways to mitigate gender bias is to invest in gender-balanced entrepreneurial companies who are bringing products that women want and need to the marketplace. We also believe that underserved markets present the most significant opportunity for returns - FemTech allows us to both improve the quality of life for women by backing entrepreneurs in Women’s Health, and to provide a more robust opportunity for returns.

Forbes: How Women Angels Are Good For Innovation And The Economy

The reality is that men all too often invest in entrepreneurs that look just like them. And why is that important? Because women see market opportunities that men pass by. To open up new markets, bring out new products and get strong companies off the ground, we need more women...